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Stats: People are skeptical, businesses should blog

Next week Trey and I are going to be traveling to Seattle, Washington to speak at the 2006 Washington Credit Union League Annual Convention. We’re going to be speaking on social media, credit unions, and how they need to hang out and hold hands. While working on the talk, I came across some stats that are really indicative of the consumer culture we’re dealing with today, and why more companies need to be blogging. Check them out after the jump. From the WOMMA Research Blog:
  • 76% of consumers don’t believe companies tell the truth in advertisements. (Yankelovich)
  • 68% do trust information from “people like themselves.” (Edelmann Trust Barometer)
  • A brand is 1.5 times more likely to grow in equity when talked about. (BRANDZ)
From MediaPost:
  • 39% of U.S. internet users, around 57 million Americans, actively read blogs. (PEW Internet and American Life Project)
From eMarketer:
  • Around two-thirds of all economic activity in the US is influenced by shared opinions about a product, brand or service. (McKinsey)
From Yahoo Finance
  • 76% of companies surveyed have noticed an increase in media attention and/or website traffic as a result of their blog(s. (Cymfony)
  • 75% reported that the initial goals of their blogs have been met. (Cymfony)

Type is certainly where it's at

Vote Filene 2006