Hopefully I haven’t already lost half of you creative-types by uttering the word “programming.” Stay with me – this is a chat for right-brained folks. I’m convinced that the business and marketing worlds need to be listening to nerds more often. Like the Open Source Movement (of which we’ve already sang the praises), Agile Development is more philosophy than technical practice. It spotlights people, communication, and action over bureaucracy and red-tape. The Agile Manifesto emphasizes:
Individuals and interactions (over processes and tools)People are more important than processes. Marketing will always work better if it is build around people instead of a product. Create more people-centric campaigns by
- Listening closely (mine CGM such as blogs, comments and forums, and use Google Alerts to stay on top of keywords).
- Asking the right questions (with tools like the Net Promoter Score).
- Acting on what you learn. And
- Making your message accessible across the media people are using.