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Pitchfork to launch online indie-music video channel

On April 7th, the always awesome and sometimes snooty music reviewers at Pitchfork will launch Pitchfork.tv, an online video music channel dedicated to indie music:
As a visual extension of the music coverage Pitchfork has provided for more than a decade, and a means of updating and advancing the music television format, the online channel will bring you closer to the artists you love, through original mini-documentaries, secret rooftop and basement sessions, full concerts, exclusive interviews, and the most carefully curated selection of music videos online. (from pitchforkmedia.com)
There goes any productivity I had left in me. I cannot wait. If you'd like to read Pitchfork founder Ryan Schreiber get grilled on his true business motivations ("Q: If you had to make a comparison, would you say that Pitchfork today is more like MTV when it pushed the button in 1981, or are you Jann Wenner in 1970, building up the Rolling Stone media empire?") check out this interview with the Chicago Sun-Times.

Aw. It's the most adorable explanation of behavioral targeting you have ever seen.

Three dumb things I did last week