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The disjoint of creativity from performance

In a recent study on creative improvisation, scientists backed by the National Institute on Deafness and Other Communication Disorders (NIDCD) found that:
...when jazz musicians are engaged in the highly creative and spontaneous activity known as improvisation, a large region of the brain involved in monitoring one’s performance is shut down, while a small region involved in organizing self-initiated thoughts and behaviors is highly activated. The researchers propose that this and several related patterns are likely to be key indicators of a brain that is engaged in highly creative thought. (scientificblogging.com)
The article goes on to draw some interesting implications from this study on creativity in general (emphasis added):
Interestingly, the large portion responsible for monitoring one’s performance (dorsolateral prefrontal cortex) shuts down completely during improvisation, while the much smaller, centrally located region at the foremost part of the brain (medial prefrontal cortex) increases in activity. The medial prefrontal cortex is involved in self-initiated thoughts and behaviors, and is very active when a person describes an event that has happened to him or makes up a story. The researchers explain that, just as over-thinking a jump shot can cause a basketball player to fall out of the zone and perform poorly, the suppression of inhibitory, self-monitoring brain mechanisms helps to promote the free flow of novel ideas and impulses. While this brain pattern is unusual, it resembles the pattern seen in people when they are dreaming.
When you are deeply focused in creativity, you are actually using a different part of your brain from when the focus is production and achievement - medical evidence that the best cure for the creative-destruction of overthink and self-editing is wreckless and uninhibited creative outpour. The premise of Mihaly Csikszentmihalyi's "Flow: The Psychology of Optimal Experience," (a fantastic study of happiness) is: In order to reach a deep level of joy and satisfaction, you must fall into the "flow." He describes "flow" as:
being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you're using your skills to the utmost.
I can't help feeling that in today's fragmented and over-stimulated society, instances of "flow" and non-performance-driven creativity are harder to come by. Inspiration, creativity, and, ultimately, happiness are something that have to be pursued and worked for. How can I set aside a performance mindset and replace it with "being completely involved in an activity for its own sake?" How can creative shops enable employees to be truly and satisfyingly creative? How do you break out of the noise and make time for "flow?" (Related: "Some thoughts on creativity")

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