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Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!

Who needs record labels when you've got...Bacardi?

As if labels didn't have enough variables to stress about, it seems big brands are now competing for their business too. Groove Armada has signed a 360 deal with Bacardi. Yes, Bacardi:

[youtube wya8twKGz8Y]

Read more about the deal at The Daily Swarm. To learn more about 360 deals, read my post "360 Music Deals: Investing in the Experience." Unrelated, but hilarious, is this chart:
(video via hypebot)

April Fools! Now be a good girl and stop crying.

Upbeats & Happiness Make a Comeback with the Specials' '08 Reunion