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Free copy of "The Word of Mouth Manual: Volume II"

Just caught sight of this on ChangeThis:
The creator of BzzAgent, co-founder of WOMMA (Word of Mouth Marketing Association) and author of The Grapevine, Dave has a new book out. It is entitled The Word Of Mouth Manual: Volume II, and in a rather unorthodox move, he has decided to self-publish it. The physical edition costs $45.00, but he is offering a digital edition to you free of charge. If you'd like a copy, simply click here to download the PDF edition. If you'd like a copy of the physical edition, you can find that here.
I've only scanned it so far, but it looks like a great read. Also, Seth B. Minkin did the illustrations for this book, and I love them. Enjoy.

The Big Picture

The Music of Volkswagon Golf