Billboard Business Matters: Even Obscure Titles Still Selling Mostly CDs and LPs
At the top of the list, new releases that sold 500,000 or more total units had a 17.7% digital share in 2010, compared to a 12.3% share in 2009.
The trend held for nearly every other sales tier: 100,000 to 500,000 increased to 20.4% from 16.2%; 50,000 to 100,000 rose to 23.8% from 19.7%; 10,000 to 50,000 rose to 27.2% from 20.8%; 1,000 to 10,000 increased to 33.7% from 27.2%; and 100 to 1,000 rose to 48% from 45.1%.
Does this mean that the trend to digital is still in motion and that in a matter of years these numbers will flip on their head? Or does it speak for the fact that, no matter how digital we go, we'll never really lose the need for tangible artifacts?