Hi.

Welcome to my blog. I document my adventures in travel, style, and food. Hope you have a nice stay!

BJ Fogg on the six elements of simplicity

Dr. BJ Fogg, founder of Stanford's Persuasive Technology Lab, explains his six elements of simplicity, measurable chunks from his framework to designing behavioral change.

 

Dig deeper

Lots of great resources on designing for persuasion on his website.

His white paper, "A Behavioral Model for Persuasive Design," is available as a PDF download here.

Easier vs Easier

So we can print cars now.