Underheard in New York is an initiative to help homeless residents in New York City speak for themselves. When BBH interns who were asked "Do something good...famously," they realized that was just another way of saying:
...make people listen. Go big. Be heard. Make real change.They've provided Danny, Derrick, Albert and Carlos each with their own mobile phone, a month of unlimited text messaging and a Twitter account.
They’ve found their voices by texting their thoughts, feelings and actions to Twitter. We aim to use their social media presence to create real interaction both online and off.
In other words, get to know them as individuals.