From the What Happens When Kickstarter page:
What Happens When is a temporary restaurant installation that transforms every 30 days. It will live for 9 months in a reclaimed space in New York City and will change focus every month in order to explore what it means to feed people within the traditional constructs of dining, as well as creativity.Each month between April and September, the restaurant will redesign the space and menu to create a completely new experience. The "theme" of each redesigned will be based on suggestions from Kickstarter pledgers.
It can be anything–from a short story you wrote to a song you sang last week–but it should be based off of a meaningful personal food memory.Very cool. I hope they hit their support mark (they're close!).